Facing the challenge of reputation management in higher education
The Operation Varsity Blues scandal has heightened reputation management concerns across the higher education community. Seeing how quickly any college or university can suffer reputational damage, and how lasting that damage can be, underscores how valuable an institution’s reputation is, and how critical it is to safeguard it.
In this guide, you will learn how:
- To define reputation risk
- Colleges and universities are currently managing reputational risk
- The difference between a reactive vs. proactive approach
- Technology will help establish a reputation management culture